One brand only
Your kitchen is only searchable under one brand and one platform. Multi-brand competitors appear in more moments when customers are ready to order.
For restaurant groups & multi-outlet brands
Most restaurants use 1 kitchen to run 1 brand.
Most restaurants use 1 kitchen to run 1 brand.
We turn it into 9 delivery storefronts.
Most restaurants run one brand on one platform and wonder why delivery trails dine-in. Mac&Mad deploys your kitchen across 3 virtual brands × 3 platforms = 9 active revenue streams — without one extra staff member or one extra RM in fixed cost.
Free calculation. We'll show what 9 storefronts adds to your group — in 24 hours.
9×Storefronts from one kitchen
+47%Avg delivery revenue in 60 days
96%Client retention, month-to-month
Top F&B Growth Partner
Malaysia · 2024 Industry Recognition
96% Client Retention Rate
Highest in Malaysian F&B delivery
200+ restaurant brands scaled
4.9 avg client store rating
The Mac&Mad Method
1 kitchen. 1 menu. 3 brands. 9 storefronts.
Same kitchen, same team — deployed across every platform, all day, all night.
Your kitchen & menu
1 location
Brand A
Your signature dishes
Core identity · flagship positioning
GrabFood
Shopee Food
foodpanda
Brand B
A different angle, same menu
New audience · different craving
GrabFood
Shopee Food
foodpanda
Brand C
A focused niche, same kitchen
Untapped segment · pure upside
GrabFood
Shopee Food
foodpanda
01
One kitchen, three brands. Same ingredients, same team — just three storefronts with different names, photos and positioning.
02
Each brand targets a different customer. One menu can appeal to multiple cravings — we split it so each brand converts better.
03
9 storefronts running all day. Every brand is live on GrabFood, Shopee Food and foodpanda — fully active, all at once.
04
Fixed cost stays the same. You don't hire more staff or rent more space. Every extra order is pure profit on top.
Trusted by restaurant groups nationwide — from single stores to growing chains
This is for you if…
Built for restaurants with real demand — but underperforming delivery.
You already have dine-in demand
Your restaurant is working. Customers come in, orders move, the kitchen has rhythm. Now delivery needs to perform at the same level.
Delivery is behind your real potential
Many restaurants we audit see delivery sitting far below dine-in performance — not because the food is weak, but because the listings, menus and platforms are under-optimised.
You need one team accountable for growth
You are running kitchens, staff, suppliers and outlets. Mac&Mad takes ownership of the delivery layer — brands, menus, listings, ads, photos and platform execution.
Just starting out? We can still help with a lighter audit — but the strongest results usually come from restaurants with proven demand.
The problem
Your kitchen is already paying the fixed cost.
The question is how many revenue streams it supports.
Weak menu structure
High-margin items, bundles and add-ons are not engineered into the buying path. Every order leaves money on the table.
No platform-specific optimisation
Each platform ranks, promotes and converts differently. With no scoreboard, budget flows into listings that do not convert.
The shift
Delivery isn't a side hustle. It's the most scalable revenue channel your kitchen has — when someone runs it like one.
For six years that “someone” has been Mac&Mad — turning one kitchen into nine storefronts, and delivery into the channel that quietly pays the bills.
See how we do it
Proprietary methodology
Delivery Growth OS™
Four proprietary systems. One compounding engine — built exclusively for GrabFood, foodpanda & ShopeeFood.
Built for chains running 2–10 locations
One team runs the entire OS across all your outlets — centralised reporting, consistent branding, zero coordination headache. You open outlet 4 while we run 1, 2 and 3.
↳ Exclusive to restaurant groups & chains
1 proprietary OS · 4 compounding systems · built exclusively for food delivery
Combined output → +47% avg delivery revenue in 60 days
Client result
Gen Don Chicken Rice Restaurant
Verified Mac&Mad client
Gen Don · Roast meat brand · Kota Damansara — 12-month sustained result
Gen Don Chicken Rice Restaurant
Verified Mac&Mad client
Gen Don turned an underused delivery channel into RM60K/month.
12-mo
Delivery revenue
RM 60,000
▲ From RM 1,500 before Mac&Mad
Operating model
1 → 2 brands
Roast meat + roast duck · one kitchen
Cost improvement
−15%
High-margin selection + menu restructure
Expansion plan
3rd brand
Now being planned from the same address — no new outlet, no extra headcount.
Mac&Mad helped Gendon grow delivery revenue without opening another outlet or adding extra headcount. The result was sustained for 12 months.
Revenue potential calculator
How much is your kitchen leaving on the table?
Enter your current numbers. See what 1 location × 3 brands × 9 storefronts could generate for your group.
Your current setup
1
RM 80,000
RM 12,000
RM 28
Platforms to activate
Virtual brands to launch
Based on Mac&Mad's 200+ client average: each new brand-platform storefront generates RM 3,500–8,000/month at steady state (60–90 days). Conservative estimate used. Platform split: GrabFood 50% · Shopee 27% · foodpanda 23%.
Projected monthly delivery revenue
RM 0
Across 0 active storefronts
vs. your current delivery: RM 12,000 → +0% uplift
Added revenue / month
RM 0
vs. current delivery
Added revenue / year
RM 0
conservative estimate
Active storefronts
0
brands × platforms
Delivery as % of dine-in
0%
industry target: 40–60%
Revenue breakdown by platform
GrabFoodRM 0
Shopee FoodRM 0
foodpandaRM 0
These numbers look right?Get a personalised projection for your group — free, in 24 hours.
Get My Free Revenue Leak Report
Client results
12 kitchens. 12 turnarounds.
Same playbook, real numbers. Tap any card for the full breakdown.
Gen DonRoasted meats · Kota Damansara
40×View caseHaixiangSeafood noodles · Kota Damansara
RM 35KView caseDulu KitaMalaysian · Kota Damansara
3×View caseSanxii ClaypotClaypot · Klang Valley
70×
View caseBillion SoybeanYong Tau Foo + Wok · Kajang
2.6×View caseKai Wei Pan MeePan mee · Kepong
16×View caseHK Food CultureHK cuisine · Bukit Bintang
+50%View caseChef RecipeMY · Western · Chinese · Johor Bahru
4×View caseUncle Sam KopiKopi culture · Klang Valley
6 storesView caseOrchid KebabMiddle Eastern · Bukit Bintang
3 brandsView caseXiuHaiFuMala + skewers · Sentul
14 daysView caseBalenaDesserts · University, KL
+50%View case
Results
Real brands. Real numbers. No cherry-picking.
Every case shows the before number, the after number, and the time it took. No vague “we grew revenue” without specifics.
Gen Don
Before
RM 1.5K
After
RM 60K
40× · monthly delivery revenue
A roasted-meats kitchen turned a near-dormant delivery channel into its single biggest revenue stream.
Kai Wei Pan Mee
Before
RM 2K
After
RM 32K
2 months · 16× delivery revenue
From a RM 2K side-channel to a Grab Signature listing doing RM 32K — in two months.
Chef Recipe
Before
RM 12K
After
RM 50K
4× · RM 50K delivery revenue per store
One multi-cuisine kitchen scaled to RM 50K of delivery revenue per store.
The team
The people behind your numbers.
Every audit, every strategy, every RM — handled by specialists, not generalists.
KCEO
Kith
“Every client we take on, I personally sign off on the growth strategy.”
CCOO
Chantel
“Operations is where delivery brands win or lose. We run yours like a business unit.”
SGrowth & Performance
Shawn
“I live inside GrabFood Ads dashboards. Every RM of ad spend has a number attached.”
LAccount Manager
Louis
“Your brand is my responsibility. One point of contact, full accountability.”
YYAccount Manager
Yee Ying
“40+ brands managed on delivery. I know what leaks revenue before you do.”
DHead of Growth & Tech Support
Daniel
“Your delivery channel, handled end-to-end — so you can focus on the kitchen.”
Growth roadmap
6 months, from delivery menu to full-channel growth engine.
A tailored 6-month roadmap for every client — from menu re-engineering and brand incubation to commission reduction and platform certification.
Ready to start your 6-month growth journey?
Get My Free Revenue Leak Report
Pricing
Pick the plan that fits your group's scale.
All plans include a free delivery audit — no commitment required.
Not sure which plan? Your audit will tell us what you actually need.
Ongoing management
Delivery Store Operations
For restaurant groups with 2+ outlets.
We manage the delivery growth layer across your existing outlets — aligning your online stores with GrabFood Signature and 5-star store standards, while using data to guide product selection, menu structure, pricing and growth actions.
Custom pricing
Tailored to your outlet count & revenue — scoped after your free audit.
Core included
Onboarding meeting
3-brand planning around your kitchen workflow
GrabFood Signature-standard store optimisation
5-star online store management standards
Data-led product selection
Menu structure and pricing recommendations
Grab ads management
Review management
New product planning every 2 months
Monthly business review
By application
Cloud Brand Expansion
For established F&B brands with 10+ outlets and strong signature products — priority for Halal-ready or Halal-certified brands.
We help qualified brands expand into new cloud and partner-operated channels by packaging the brand, structuring the menu, planning the operating model and supporting delivery-side execution.
Custom pricing
Scoped after a qualification review of your brand & signature range.
Core included
10+ outlet qualification review
Halal-ready / Halal-certified brand priority
Signature product and menu assessment
Cloud brand packaging
Channel expansion support
Menu and pricing strategy
Operational playbook
Launch planning
Ongoing operating support
Monthly business review
All plans: no lock-in contracts · month-to-month · cancel with 30 days' notice.
The performance-based component means we only win when you win.
The performance-based component means we only win when you win.
What owners say
One job done well.
Six months in, the word I keep coming back to is relief. The platform side is off my plate and revenue keeps climbing.
Gen DonRoast meat · Kota DamansaraThey never told me to discount. They told me to fix my menu — and my margins finally make sense.
HK Food CultureHK cuisine · Bukit BintangBy my second month I was already on the regional bestseller list. I could never have done that alone.
Kai Wei Pan MeePan mee · KepongI was about to shut delivery down. Now it's the most profitable part of the whole business.
Sanxii ClaypotClaypot · Klang Valley
Get started
K
Get your free delivery growth plan.
We'll show you exactly how much revenue your delivery channel is leaving behind — and what to do about it. For every outlet, across every platform.
Full performance read — all platforms, all outlets
The specific gaps costing you orders right now
A delivery growth plan — yours to keep, no strings
Reply within 1 business day
KKith
Founder & CEO, Mac&Mad
“I personally review every audit before it goes out. You'll get real numbers, not a template.”
Book your free audit — 4 fields, 3 minutes.
No sales call required. We'll review your public listings and send a clear upside estimate first.
Prefer to talk first? Message us on WhatsApp →
Got it — thank you!
A Mac&Mad strategist will reach out on WhatsApp within 1 business day. Want to start sooner? Message us now.
WhatsApp us now
FAQ
Questions we get from every serious restaurant group.
How does pricing work?
Performance-based. We charge a monthly management fee of the delivery revenue growth we generate. If we don't grow your numbers, the economics don't work for us either — so we're fully aligned. Full breakdown on your first call after the audit.
Do I have to sign a long contract?
No. We operate month-to-month — cancel with 30 days' notice, anytime. Our 96% retention exists because we produce results, not because we lock anyone in. We re-earn your business every 30 days.
I'm already on GrabFood / foodpanda — how does this work?
Perfect. We take over what you've built and optimise it. Most new clients are already on the platforms but underperforming. We audit what's there, fix what's broken, and rebuild what's limiting you — using your existing accounts, or a fresh setup where needed.
How fast will I see results?
Most clients see listing improvements and early order uplift within 2–4 weeks. Significant revenue growth typically lands by week 6–8 as photography, pricing and ad optimisation compound together. Your audit gives you a realistic projection — not inflated promises.
Do you work with chains and multi-outlet groups?
Yes — it's our primary focus. Multi-outlet management is a core service: centralised reporting, consistent branding across all locations, and a single account manager who knows every outlet. Most of our clients run between 2 and 10 outlets.
What does the free audit actually include?
A full review of your listings, photography, menu structure, pricing vs. comparable competitors, recent review patterns, ad account (if active) and platform visibility ranking. You get a written summary with prioritised recommendations and a revenue estimate — whether or not you work with us.
Find us
We're based in KL — but we manage delivery nationwide.
Office address
BO1-A-9, Menara 2, 3 Jalan Bangsar, KL Eco City
59200 Kuala Lumpur, Wilayah Persekutuan
WhatsApp+60 14-343 4351
Emailhello@macandmad.com
Serving brands nationwideKuala Lumpur · Penang · Johor Bahru · Kota Kinabalu
Mon – Fri
9:00am – 7:00pm
Saturday
10:00am – 4:00pm